Remote VP, Integrated Marketing & Client Strategy

Highwire; San Francisco (CA); Hybrid; USD 130,000 - 195,000; Full time

Benefits offered by this job

Hybrid work model

401(k) matching

Medical, dental, and vision coverage

Paid parental leave

Generous vacation policy

Monthly technology reimbursement

Job summary

Highwire seeks a dynamic Vice President of Marketing to orchestrate integrated campaigns and lead client accounts. You will guide cross-functional teams, translating client goals into strategic programs that elevate brands and deliver measurable outcomes.

You will oversee strategic direction, manage senior client relationships, and optimize campaigns based on performance analytics. This role offers a hybrid work model with strong growth and comprehensive benefits.

Qualifications

• Bachelor's degree in integrated marketing, journalism, communications, or a related field.
• 8–10 years of progressive experience in integrated marketing with a strong focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns with content's role in driving awareness.
• Experience briefing and collaborating with creative and production teams.
• Strong client management and communication skills; ability to build rapport with marketing-level client contacts.
• Solid understanding of marketing analytics and ability to interpret data for strategic decisions.

Responsibilities

• Serve as the primary strategic point of contact for assigned key client accounts, building long-term relationships at the marketing leadership level.
• Develop and champion integrated marketing strategies and full-funnel campaign plans across content, creative, and social disciplines.
• Collaborate with clients to understand objectives, audiences, and challenges, translating insights into actionable marketing approaches.
• Brief and collaborate with internal content, creative, and production teams to ensure clear objectives and timely, on-brand delivery of assets.
• Provide direction to project managers and ensure projects are on schedule, within budget, and aligned with client expectations.
• Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives.
• Advocate for client needs across all agency teams and drive process improvements to enhance the client experience.
• Contribute to the development of compelling case studies and assist with award entries where appropriate.

Skills

Strategic thinking

Client management

Communication

Leadership

Project management

Analytics

Education

Bachelor's degree in integrated marketing

Job description

Highwire seeks a dynamic Vice President of Marketing to orchestrate integrated campaigns and lead client accounts. You will guide cross-functional teams, translating client goals into strategic programs that elevate brands and deliver measurable outcomes.

You will oversee strategic direction, manage senior client relationships, and optimize campaigns based on performance analytics. This role offers a hybrid work model with strong growth and comprehensive benefits.