VP, Integrated Marketing & Client Growth

Highwire; New York (NY); Hybrid; USD 130,000 - 195,000; Full time

Benefits offered by this job

Flexible hybrid work

Generous vacation

401(k) matching

Medical, dental, and vision coverage

Paid parental leave

Wellness program

Mentorship

Monthly team events

Dog-friendly office

Job summary

Highwire is seeking a dynamic Vice President of Integrated Marketing to serve as the central orchestration point for client accounts. You will drive integrated campaigns, build strong client relationships, and lead cross-functional teams to deliver on client business objectives.

You will guide project managers, strategists, creatives, and production teams, ensuring timely, on-brand delivery and data-driven optimization.

Qualifications

• Bachelor’s degree in integrated marketing, journalism, communications, or a related field.
• Minimum 8-10 years in integrated marketing with client service focus in an agency environment.
• Proven experience developing and leading integrated marketing strategies and campaigns.
• Experience briefing and collaborating with creative and production teams.
• Ability to provide clear direction to project managers or similar roles.
• Strong client management and communication skills with marketing leadership contacts.
• Solid understanding of marketing analytics and data-driven decision making.
• Excellent organizational skills and ability to manage multiple projects.
• Proactive, solutions-oriented mindset focused on client success.

Responsibilities

• Serve as the primary strategic point of contact for top client accounts.
• Develop and champion integrated marketing strategies and full-funnel plans.
• Collaborate with clients to understand objectives and translate into strategies.
• Brief and collaborate with content, creative, and production teams.
• Direct and oversee day-to-day work of an integrated team.
• Monitor campaign performance and provide optimization recommendations.
• Advocate for client needs across all agency teams.
• Identify opportunities to improve client workflows and processes.
• Contribute to compelling case studies and awards entries.

Skills

Strategic leadership

Integrated marketing

Client management

Campaign strategy

Team collaboration

Analytics & measurement

Education

Bachelor’s degree in integrated marketing, journalism, communications, or related field

Job description

Highwire is seeking a dynamic Vice President of Integrated Marketing to serve as the central orchestration point for client accounts. You will drive integrated campaigns, build strong client relationships, and lead cross-functional teams to deliver on client business objectives.

You will guide project managers, strategists, creatives, and production teams, ensuring timely, on-brand delivery and data-driven optimization.