Senior Trade Marketing Manager: Growth & Strategy

Abbott; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Free medical coverage

Retirement plan

Tuition reimbursement

Education benefit

Career development

Diversity recognition

Job summary

Abbott in Alameda, CA is seeking a Senior Brand Manager, Trade to develop and execute trade marketing strategies across channels, partnering with Brand Marketing, Sales and retailers to drive growth and engagement.

You will own annual trade marketing plans, manage budgets, analyze retailer data, and optimize promotions while aligning with business priorities. This role demands strong analytical minds, cross-functional collaboration, and a track record in shopper/channel marketing.

Qualifications

• Bachelor's degree with 4–6 years in Trade Marketing or related fields.
• Proven success in customer/channel growth strategies.
• Experience supporting major retailer accounts with sales teams.
• Strong analytical and ROI analysis skills.
• Ability to influence cross-functional teams and lead initiatives.
• Excellent communication and relationship-management skills

Responsibilities

• Serve as the primary liaison between Brand Marketing and Sales to align marketing initiatives, trade programs and customer programs.
• Develop and execute annual trade marketing strategy that supports business priorities, retail calendars and growth objectives.
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement.
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives.
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness.
• Manage trade marketing budgets and measure program ROI, providing recommendations and pivots to improve performance.
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth.

Skills

Analytics

Trade marketing

Business acumen

Communication

Relationship mgmt

Project management

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Finance or related field

MBA preferred

Job description

Abbott in Alameda, CA is seeking a Senior Brand Manager, Trade to develop and execute trade marketing strategies across channels, partnering with Brand Marketing, Sales and retailers to drive growth and engagement.

You will own annual trade marketing plans, manage budgets, analyze retailer data, and optimize promotions while aligning with business priorities. This role demands strong analytical minds, cross-functional collaboration, and a track record in shopper/channel marketing.