Senior Brand Manager, Trade

1024 Abbott Diabetes Care Sales Corporation; United States; On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Alameda, CA, seeks a Senior Brand Manager, Trade to lead trade marketing strategy in collaboration with Brand Marketing, Sales and retailers. You will drive growth, retention and promotional effectiveness through data-driven planning.

The role requires strong analytical skills, experience with retailer accounts, cross-functional leadership, and the ability to translate insights into compelling customer programs.

Qualifications

• Bachelor's Degree in Business, Marketing, Finance or related field with 4–6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy
• Proven success developing and executing customer and channel growth strategies
• Experience supporting major retailer accounts and collaborating closely with sales organizations
• Strong analytical and financial acumen, including promotional and ROI analysis
• Demonstrated ability to influence cross-functional teams and lead key business initiatives
• Excellent communication, presentation, and relationship-management skills
• Customer-centric mindset

Responsibilities

• Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
• Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
• Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth

Skills

Analytical skills

Trade marketing experience

Business acumen

Communication skills

Relationship management

Project management

Fast-paced environment

Education

Bachelor's degree in Business/Marketing/Finance

MBA or advanced degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.

You’ll also have access to:

Career development with an international company where you can grow the career you dream of.

Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution.

Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Senior Brand Manager, Trade you will be responsible for the development and execution of trade marketing strategies by partnering with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement, retention, and promotional effectiveness through data-driven planning and analysis.

What You'll Work On

• Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
• Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
• Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth

Skills for Success

• Strong analytical skills with the ability to translate consumer and sales insights into actionable business strategies
• Experience developing and executing customer, channel, and trade marketing plans that drive growth
• Strong business acumen and strategic thinking
• Excellent communication, storytelling and influencing skills
• Proven ability to build and maintain strong retailer and internal cross-functional relationships
• Results-oriented, proactive, and comfortable operating in a fast-paced environment
• Strong project management and organizational capabilities

Required Qualifications

• Bachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy
• Proven success developing and executing customer and channel growth strategies
• Experience supporting major retailer accounts and collaborating closely with sales organizations
• Strong analytical and financial acumen, including promotional and ROI analysis
• Demonstrated ability to influence cross-functional teams and lead key business initiatives
• Excellent communication, presentation, and relationship-management skills
• Customer-centric mindset

Preferred Qualifications

• MBA or advanced degree in Business or a related field
• 7+ years of experience
• Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries
• Experience working with pharmacy, retail, or eCommerce channels
• Demonstrated success launching new products and scaling commercial programs across multiple channels
• Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth

Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $130,700.00 – $261,300.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ADC Diabetes Care

LOCATION: United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 15 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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