Senior Brand Manager, Trade - Growth & Retail Strategy

Abbott; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Job summary

Abbott in Alameda, CA is seeking a Senior Brand Manager, Trade to develop and execute trade marketing strategies in the Diabetes Care division. You will partner with Brand Marketing, Sales and retailers to drive growth, retention and promotional effectiveness through data-driven planning.

The ideal candidate has a Bachelor's in Business/Marketing, 4–6 years in Trade Marketing or related fields, strong analytical and ROI skills, and the ability to influence cross-functional teams.

Qualifications

• Bachelor's degree in Business, Marketing, Finance or related field; 4–6 years in Trade Marketing or related roles.
• Experience with major retailer accounts and collaborating with sales teams.
• Strong analytical and financial acumen, including ROI analysis.
• Proven ability to influence cross-functional teams and lead initiatives.

Responsibilities

• Lead annual trade marketing strategy aligned to priorities and retail calendars.
• Align Brand Marketing with Sales on trade programs and customer plans.
• Own retention programs and measure ROI and program performance.
• Support national and regional retailer accounts with joint business planning.
• Analyze retailer and sales data to identify optimization opportunities.
• Manage trade marketing budgets and adjust investments as needed.

Skills

Analytical thinking

Trade marketing

Cross-functional collaboration

Communication

Presentation skills

Relationship management

Customer-centric mindset

Education

Bachelor's degree in business/marketing/finance

MBA (preferred)

Job description

Abbott in Alameda, CA is seeking a Senior Brand Manager, Trade to develop and execute trade marketing strategies in the Diabetes Care division. You will partner with Brand Marketing, Sales and retailers to drive growth, retention and promotional effectiveness through data-driven planning.

The ideal candidate has a Bachelor's in Business/Marketing, 4–6 years in Trade Marketing or related fields, strong analytical and ROI skills, and the ability to influence cross-functional teams.