Senior Brand Manager, Trade

Abbott Laboratories; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Free medical coverage

Retirement plan

Tuition reimbursement

Education benefit

Career development

Diversity recognition

Job summary

Abbott in Alameda, CA is seeking a Senior Brand Manager, Trade to develop and execute trade marketing strategies across channels, partnering with Brand Marketing, Sales and retailers to drive growth and engagement.

You will own annual trade marketing plans, manage budgets, analyze retailer data, and optimize promotions while aligning with business priorities. This role demands strong analytical minds, cross-functional collaboration, and a track record in shopper/channel marketing.

Qualifications

• Bachelor's degree with 4–6 years in Trade Marketing or related fields.
• Proven success in customer/channel growth strategies.
• Experience supporting major retailer accounts with sales teams.
• Strong analytical and ROI analysis skills.
• Ability to influence cross-functional teams and lead initiatives.
• Excellent communication and relationship-management skills

Responsibilities

• Serve as the primary liaison between Brand Marketing and Sales to align marketing initiatives, trade programs and customer programs.
• Develop and execute annual trade marketing strategy that supports business priorities, retail calendars and growth objectives.
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement.
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives.
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness.
• Manage trade marketing budgets and measure program ROI, providing recommendations and pivots to improve performance.
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth.

Skills

Analytics

Trade marketing

Business acumen

Communication

Relationship mgmt

Project management

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Finance or related field

MBA preferred

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Senior Brand Manager, Trade you will be responsible for the development and execution of trade marketing strategies by partnering with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement, retention, and promotional effectiveness through data-driven planning and analysis.

What You’ll Work On

• Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
• Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
• Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth

Skills for Success

• Strong analytical skills with the ability to translate consumer and sales insights into actionable business strategies
• Experience developing and executing customer, channel, and trade marketing plans that drive growth
• Strong business acumen and strategic thinking
• Excellent communication, storytelling and influencing skills
• Proven ability to build and maintain strong retailer and internal cross-functional relationships
• Results-oriented, proactive, and comfortable operating in a fast-paced environment
• Strong project management and organizational capabilities

Required Qualifications

Bachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy

Proven success developing and executing customer and channel growth strategies

Experience supporting major retailer accounts and collaborating closely with sales organizations

Strong analytical and financial acumen, including promotional and ROI analysis

Demonstrated ability to influence cross-functional teams and lead key business initiatives

Excellent communication, presentation, and relationship-management skills

Customer-centric mindset

Preferred Qualifications

MBA or advanced degree in Business or a related field

7+ years of experience

Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries

Experience working with pharmacy, retail, or eCommerce channels

Demonstrated success launching new products and scaling commercial programs across multiple channels

Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.