Senior Technical PMM: GTM & Growth for B2B SaaS

International Business Machines Corporation; Austin (TX); Vor Ort; USD 120.000 - 170.000; Vollzeit

Zusammenfassung

International Business Machines Corporation (IBM) Global Sales in Austin, TX is seeking a Senior Technical Product Marketing Manager to shape market-ready messaging for IBM Confluent offerings and translate complex tech into clear value propositions for developers, architects, and executives.

You will lead cross-functional collaboration across marketing, product management, design, analytics, and sales to define GTM strategies, measure funnel performance, and drive adoption.

Qualifikationen

• 3+ years of product marketing experience in B2B SaaS.
• Clear copywriting, evangelism, competitive positioning, and messaging.
• Ability to understand complex products, architectures, and use cases.
• Data-informed mindset with measurable goals.
• Proactive, self-directed with cross-functional collaboration.
• Strong organizational and communication skills.

Aufgaben

• Define market requirements that enable differentiated positioning and messaging.
• Craft compelling stories to drive product and solution adoption using client success stories and insights.
• Author content for blogs, eBooks, whitepapers, architectures for developers, architects, data engineers, and tech execs.
• Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver outcomes.
• Lead data-driven GTM strategies to accelerate growth and improve funnel metrics.
• Engage with clients, partners, and analysts to align strategies and drive measurable business outcomes.
• Influence product roadmap by prioritizing user needs with Product Management.

Kenntnisse

PMM experience

Copywriting & messaging

Technical acumen

Data-driven mindset

Cross-functional collaboration

Organizational skills

Ausbildung

Master's Degree

Jobbeschreibung

International Business Machines Corporation (IBM) Global Sales in Austin, TX is seeking a Senior Technical Product Marketing Manager to shape market-ready messaging for IBM Confluent offerings and translate complex tech into clear value propositions for developers, architects, and executives.

You will lead cross-functional collaboration across marketing, product management, design, analytics, and sales to define GTM strategies, measure funnel performance, and drive adoption.