Senior Technical PMM for B2B SaaS

International Business Machines Corporation; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Global Sales is seeking a Senior Technical Product Marketing Manager to translate client insights into differentiated market requirements and go-to-market plans for IBM Confluent. You will partner with product, engineering, and sales to shape messaging and drive adoption.

You will create technical content for developers and architects, lead cross-functional teams, and apply data-driven methods to improve funnel metrics and pipeline growth in a dynamic SaaS environment.

Qualifications

• 3+ years in product marketing for B2B SaaS or 5+ years in related roles.
• Strong copywriting, messaging, and evangelism skills.
• Ability to explain complex products and architectures clearly.
• Data-driven with measurable goals for projects.
• Proactive, self-directed, and capable of driving initiatives.
• Thrives in cross-functional environments with diverse stakeholders.
• Organized and efficient in handling complex projects.

Responsibilities

• Define market requirements and differentiated positioning for IBM Confluent.
• Develop compelling stories and messaging to drive product consideration and adoption.
• Create content for blogs, whitepapers, eBooks, and web copy for multiple personas.
• Lead cross-functional collaboration across marketing, product, development, and sales.
• Drive GTM strategies and analyze funnel performance to improve metrics.
• Engage with clients, partners, and analysts to align strategy and outcomes.
• Identify product gaps and influence roadmap with Product Management.

Skills

B2B SaaS marketing

Strong copywriting

Cross-functional collaboration

Data-driven mindset

Strategic messaging

Customer storytelling

Education

Master's Degree

Job description

IBM Global Sales is seeking a Senior Technical Product Marketing Manager to translate client insights into differentiated market requirements and go-to-market plans for IBM Confluent. You will partner with product, engineering, and sales to shape messaging and drive adoption.

You will create technical content for developers and architects, lead cross-functional teams, and apply data-driven methods to improve funnel metrics and pipeline growth in a dynamic SaaS environment.