Senior Staff PM, eCommerce Platform (Remote)

Liftoff; Georgia; Remote; USD 150,000 - 230,000; Full time

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will define the business case, roadmap, experimentation, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You'll lead end-to-end e-commerce integrations, set quality standards, and collaborate with GTM and sales to define ICPs and onboarding. This role is remote-friendly and highly autonomous.

Qualifications

• 8+ years in product management, with performance advertising focus.
• Deep depth in identity and attribution (web/mobile).
• Experience from beta to GA with data-driven pivots.
• Comfort in 0-to-1 incubation, pilots, and explicit go/no-go criteria.
• Cross-functional leadership across engineering, ML, GTM, Sales.

Responsibilities

• Own end-to-end e-commerce platform integration: pixels, server-side, attribution.
• Define business case, experimentation roadmap, and platform identity.
• Partner with GTM, sales, and accounts to define ICPs and onboarding.
• Set traffic quality standards, suppression logic, and inventory controls.
• Lead ML partnership and defend incrementality strategy with marketers.

Skills

Product management

Data-driven decision making

Cross-functional leadership

ML experimentation

Identity & attribution

E-commerce platforms

Experimentation

GTM collaboration

Tools

Shopify

Meta CAPI

Job description

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will define the business case, roadmap, experimentation, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You'll lead end-to-end e-commerce integrations, set quality standards, and collaborate with GTM and sales to define ICPs and onboarding. This role is remote-friendly and highly autonomous.