Senior Principal PM, E‑commerce Platform (Remote)

Liftoff; Crystal Bay (NV); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Health benefits

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a Product Manager to own it from zero to one. This senior, largely individual-contributor role will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You will drive unit economics, define when to scale or pivot, and work with GTM, sales, and product teams to optimize surface area beyond capacity.

Qualifications

• 8+ years of product management experience in performance advertising or related fields.
• Hands-on depth in identity and attribution systems (probabilistic matching, pixels, server-to-server postbacks).
• Experience with Shopify ecosystem features like app approvals, webhooks, catalog feeds, and merchant tooling.
• Ability to build and defend a unit economics case and influence senior stakeholders.
• Proven cross-functional leadership without direct authority across engineering, ML, GTM, and sales.

Responsibilities

• Own the e-commerce advertising platform from zero to GA with clear business outcomes.
• Define the experimentation roadmap, KPI framework, and attribution architecture for the platform.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market strategies and onboard customers.
• Drive ML partnerships to improve performance and measurement accuracy.
• Set traffic quality and creative UX standards, including privacy, consent, and regional requirements.
• Oversee integration work (pixels, server-side events, catalog ingestion) and platform policy alignment (GDPR/CCPA).
• Represent Liftoff in customer conversations and strategic industry partnerships.

Skills

Product management

Performance advertising

ML experimentation

Identity & attribution

Cross-functional leadership

Shopify ecosystem

Data-driven decisions

Tools

Shopify API

Google Enhanced Conversions

MMP/measurement tools

Job description

Liftoff is building a new e-commerce advertising platform and seeks a Product Manager to own it from zero to one. This senior, largely individual-contributor role will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You will drive unit economics, define when to scale or pivot, and work with GTM, sales, and product teams to optimize surface area beyond capacity.