Partnership Activation Lead (Corporate Sponsorships)

Learfield; Madison (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Paid Time Off

Holidays

401(k) + Match

Job summary

Learfield’s Corporate Partnership Solutions Manager at the University of Wisconsin, Madison leads campus sponsorship activation, coordinating with Corporate Sales and national teams to deliver enterprise-level partnerships locally.

You will manage timelines, craft strategic activation plans, and contribute to renewal strategies while mentoring junior team members in a fast-paced environment.

Qualifications

• 4+ years in sponsorship activation, account management, or event marketing.
• Ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Experience executing multi-channel campaigns across digital, social, signage, and in-venue assets.
• Willingness to work evenings and weekends for game days and events.

Responsibilities

• Serve as activation lead for a portfolio of partners, managing campaign execution and fulfillment.
• Support execution of national partnership deals at the property level, aligning with enterprise objectives.
• Build and maintain relationships with university partners, athletic staff, and corporate clients.
• Oversee activation timelines, project plans, and asset delivery schedules.
• Lead partner recaps, performance reporting, and renewal discussions; mentor coordinators and game-day staff.

Skills

Sponsorship activation

Account management

Event marketing

Project management

Education

Bachelor’s degree in marketing, communications, sports management

Tools

CRM software

Job description

Learfield’s Corporate Partnership Solutions Manager at the University of Wisconsin, Madison leads campus sponsorship activation, coordinating with Corporate Sales and national teams to deliver enterprise-level partnerships locally.

You will manage timelines, craft strategic activation plans, and contribute to renewal strategies while mentoring junior team members in a fast-paced environment.