Senior Social Lead for Certificates & Brand Growth

MasterClass; Athens (GA); Remote; USD 142.000 - 170.000; Vollzeit

Zusammenfassung

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution, focusing on Certificates for professional audiences. You will lead content across LinkedIn, Instagram, and YouTube and partner with Creative, Marketing, GTM, and cross‑functional teams to drive growth and brand storytelling.

This role blends big-picture strategy with hands-on execution, leveraging performance insights to improve formats and engagement.

Qualifikationen

• 7+ years owning organic social for a recognized brand.
• Deep expertise across LinkedIn, Instagram, and YouTube, with emphasis on LinkedIn for professional audiences.
• Strong combination of strategy and hands-on execution.
• Data-driven with ability to translate performance insights into content and strategy.
• Proven cross-functional collaboration in fast-paced environments.
• Open to applicants located in US states listed (and Ontario/BC, Canada).

Aufgaben

• Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff through launch, publishing, and optimization.
• Develop and manage social content across LinkedIn, Instagram, and YouTube for professional audiences.
• Partner with Creative, Marketing, GTM, and cross-functional teams to integrate social into campaign planning.
• Use performance data and insights to refine content formats and channel strategy and share learnings with stakeholders.
• Contribute to evergreen and ad-hoc social initiatives and help define AI-enabled social workflows and processes.

Kenntnisse

7+ years owning organic social for a

LinkedIn, Instagram, YouTube

Strategy and hands-on execution

Data-driven

Cross-functional collaboration

Locations in US states or Canada

Jobbeschreibung

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution, focusing on Certificates for professional audiences. You will lead content across LinkedIn, Instagram, and YouTube and partner with Creative, Marketing, GTM, and cross‑functional teams to drive growth and brand storytelling.

This role blends big-picture strategy with hands-on execution, leveraging performance insights to improve formats and engagement.