Senior Social Media Lead - Certificates & AI Strategy

MasterClass; Los Angeles (CA); On-site; USD 142,000 - 170,000; Full time

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy, with a focus on bringing MasterClass Certificates to life for professional audiences. You will lead content across LinkedIn, Instagram, and YouTube, partnering with Creative, Marketing, GTM, and cross‑functional teams to build social programs that grow engaged audiences and strengthen the brand.

You’ll move between big-picture strategy and hands‑on execution, be data‑driven, and help define

Qualifications

• 7+ years leading organic social for a brand
• Experience with LinkedIn, Instagram, YouTube for professional audiences
• Strong strategy and hands-on execution
• Data-driven decisions based on performance insights

Responsibilities

• Own end-to-end organic social strategy and execution from kickoff to optimization
• Develop and manage content across LinkedIn, Instagram, and YouTube
• Collaborate with Creative, Marketing, GTM and cross-functional teams to build social concepts
• Use performance data and audience insights to refine content, formats, and strategy
• Contribute to evergreen and ad-hoc social initiatives and AI-enabled workflows
• Proven track record of 7+ years owning organic social for a recognized brand
• Deep expertise across LinkedIn, Instagram, and YouTube, especially for professional audiences
• Balance strategy and hands-on execution to translate ideas into reality
• Be data-driven and translate insights into content and strategy
• Strong cross-functional collaboration in fast-paced environments

Skills

Organic social

Content creation

Data analysis

Cross-functional collaboration

Strategic planning

AI workflows

Tools

LinkedIn

Instagram

YouTube

Job description

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy, with a focus on bringing MasterClass Certificates to life for professional audiences. You will lead content across LinkedIn, Instagram, and YouTube, partnering with Creative, Marketing, GTM, and cross‑functional teams to build social programs that grow engaged audiences and strengthen the brand.

You’ll move between big-picture strategy and hands‑on execution, be data‑driven, and help define