Senior Social Media Lead, Certificates & AI Growth

MasterClass; Clayton (NC); Remote; USD 142,000 - 170,000; Full time

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution, with a focus on bringing MasterClass Certificates to life for professional audiences. You will develop content across LinkedIn, Instagram, and YouTube, partner with Marketing and Creative, and translate audience insights into compelling, brand-aligned storytelling.

This role blends big-picture thinking with hands-on execution.

Qualifications

• 7+ years owning organic social for a recognized brand.
• Deep expertise across LinkedIn, Instagram, and YouTube.
• Strategy and hands-on execution experience.
• Data-driven with performance insights.
• Strong cross-functional collaboration.

Responsibilities

• Own the end-to-end organic social strategy and execution for MasterClass.
• Develop content across LinkedIn, Instagram, and YouTube for professional audiences.
• Collaborate with Creative, Marketing, GTM, and cross-functional teams on social campaigns.
• Use performance data to refine content and channel strategy; share learnings.
• Help define AI-enabled social workflows to improve creativity and efficiency.

Skills

7+ years owning organic social

LinkedIn, Instagram, YouTube

Strategy & hands-on execution

Data-driven

Cross-functional collaboration

AI workflows

Tools

AI workflows

Job description

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution, with a focus on bringing MasterClass Certificates to life for professional audiences. You will develop content across LinkedIn, Instagram, and YouTube, partner with Marketing and Creative, and translate audience insights into compelling, brand-aligned storytelling.

This role blends big-picture thinking with hands-on execution.