Remote: Senior SFMC Marketing Automation Architect

Cengage; Ohio; Remoto; USD 102.000 - 163.000; Tempo pieno

Descrizione del lavoro

Cengage is seeking a Senior Marketing Automation Solution Architect to lead Salesforce Marketing Cloud capabilities, shaping the marketing-side roadmap and enabling teams to move faster and deliver personalized campaigns. This role partners with Marketing Operations, Data, Digital, Analytics, RevOps, IT, and leadership.

The ideal candidate combines deep SFMC expertise with broad marketing automation experience, guiding architecture decisions and driving scalable solutions across campaigns and

Competenze

• 7+ years of experience in marketing automation or marketing technology.
• Deep expertise with Salesforce Marketing Cloud (SFMC) and related ecosystems.
• Experience translating complex business needs into scalable marketing automation solutions.

Mansioni

• Own SFMC strategy and roadmap across marketing teams.
• Translate marketing priorities into SFMC capabilities and recommendations.
• Improve targeting, segmentation, personalization, and journey orchestration via SFMC.

Conoscenze

Marketing automation

SFMC

Campaign operations

Cross-functional

Communication

Strumenti

Salesforce Marketing Cloud

Marketo

Adobe Campaign

Oracle Eloqua

HubSpot

Descrizione del lavoro

Cengage is seeking a Senior Marketing Automation Solution Architect to lead Salesforce Marketing Cloud capabilities, shaping the marketing-side roadmap and enabling teams to move faster and deliver personalized campaigns. This role partners with Marketing Operations, Data, Digital, Analytics, RevOps, IT, and leadership.

The ideal candidate combines deep SFMC expertise with broad marketing automation experience, guiding architecture decisions and driving scalable solutions across campaigns and