Senior SFMC & CRM Tech Lead

Linda Werner & Associates, Inc.; New York (NY); Hybrid; USD 110,000 - 165,000; Part time

Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Linda Werner & Associates, Inc. seeks an experienced Senior Email Marketing Technology & CRM Manager to lead the technical planning, implementation, and optimization of large-scale email programs.

The role centers on SFMC, data readiness, deliverability, and audience logic, collaborating across marketing, analytics, and engineering to drive scalable execution. The ideal candidate translates marketing goals into technical requirements, develops comprehensive documentation, and ensures program

Qualifications

• 8+ years in email marketing tech, operations, lifecycle, or related disciplines.

Responsibilities

• Provide technical guidance on SFMC setup, configuration, and best practices.
• Support the planning and implementation of large-scale lifecycle and email programs.
• Evaluate marketing workflows and recommend scalable improvements.
• Translate business objectives into technical marketing requirements, including data, audience logic, tracking, and measurement.
• ,

Skills

SFMC expertise

Email deliverability

Audience segmentation

Data integration

Technical requirements

Stakeholder influence

Tools

Salesforce Marketing Cloud

Job description

Linda Werner & Associates, Inc. seeks an experienced Senior Email Marketing Technology & CRM Manager to lead the technical planning, implementation, and optimization of large-scale email programs.

The role centers on SFMC, data readiness, deliverability, and audience logic, collaborating across marketing, analytics, and engineering to drive scalable execution. The ideal candidate translates marketing goals into technical requirements, develops comprehensive documentation, and ensures program