Email Marketing & Automation Lead - SFMC Expert

PRI Technology; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

PRI Technology seeks an Email Marketing and Automation Manager with deep Salesforce Marketing Cloud expertise to lead strategy, execution, and optimization of email programs using Stensul, Journey Builder, Automation Studio, and AMPscript.

This role partners with enterprise, product, field, enrollment, and content marketing to enhance email content, scheduling, deployment, and automation while driving data-driven decisions and customer lifecycle optimization.

Qualifications

• 5+ years of B2B or B2C email marketing experience.
• Experience with email marketing platforms, esp. Salesforce Marketing Cloud (and Pardot).
• Experience managing stakeholders or clients in-house or agency settings.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Ability to think critically and optimize based on data and analytics.
• Strong understanding of email marketing best practices, testing, reporting, deliverability, and compliance.
• Excellent written and verbal communication skills for technical and non-technical audiences.
• Willingness to roll up your sleeves to get things done.
• Experience with Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Build and deploy email campaigns across audiences, products, and platforms to support business objectives.
• Manage campaigns in Salesforce Marketing Cloud: setup, testing, deployment, and reporting.
• Design lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
• Create audience segments with SQL, filters, and Data Extensions.
• Develop triggered communications based on customer behavior and CRM events.
• Leverage dynamic content and personalization for relevant experiences.
• Collaborate with stakeholders as an internal email marketing consultant.
• Coordinate with marketing teams to optimize content, scheduling, deployment, and automation.
• Set and track email marketing KPIs and optimize campaigns accordingly.
• Provide timely communication and collect stakeholder feedback.

Skills

Email marketing

Stakeholder management

Data analytics

Communication

Hands-on

Independence

MS Office

Tools

Salesforce Marketing Cloud

Pardot

Job description

PRI Technology seeks an Email Marketing and Automation Manager with deep Salesforce Marketing Cloud expertise to lead strategy, execution, and optimization of email programs using Stensul, Journey Builder, Automation Studio, and AMPscript.

This role partners with enterprise, product, field, enrollment, and content marketing to enhance email content, scheduling, deployment, and automation while driving data-driven decisions and customer lifecycle optimization.