Senior Email Marketing Technology & CRM Manager

Linda Werner & Associates, Inc.; New York (NY); Hybrid; USD 110,000 - 165,000; Part time

Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Linda Werner & Associates, Inc. seeks an experienced Senior Email Marketing Technology & CRM Manager to lead the technical planning, implementation, and optimization of large-scale email programs.

The role centers on SFMC, data readiness, deliverability, and audience logic, collaborating across marketing, analytics, and engineering to drive scalable execution. The ideal candidate translates marketing goals into technical requirements, develops comprehensive documentation, and ensures program

Qualifications

• 8+ years in email marketing tech, operations, lifecycle, or related disciplines.

Responsibilities

• Provide technical guidance on SFMC setup, configuration, and best practices.
• Support the planning and implementation of large-scale lifecycle and email programs.
• Evaluate marketing workflows and recommend scalable improvements.
• Translate business objectives into technical marketing requirements, including data, audience logic, tracking, and measurement.
• ,

Skills

SFMC expertise

Email deliverability

Audience segmentation

Data integration

Technical requirements

Stakeholder influence

Tools

Salesforce Marketing Cloud

Job description

United States

We are seeking an experiencedSenior Email Marketing Technology & CRM Manager to support the technical planning, implementation, and optimization of large scale email marketing and lifecycle programs.This role focuses on the technical infrastructure behind email marketing, with an emphasis on Salesforce Marketing Cloud (SFMC), email deliverability, audience segmentation, data readiness, and cross functional execution.The ideal candidate brings deep expertise in marketing technology and CRM operations, understands how to translate marketing objectives into technical requirements, and can influence stakeholders across marketing, analytics, engineering, and operations teams.This is a highly collaborative role focused on technical strategy, program readiness, and scalable execution rather than email copywriting or creative development.

Key Responsibilities

Email Marketing Technology & Salesforce Marketing Cloud

Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices.

Support the technical planning and implementation of large scale lifecycle and email marketing programs.

Evaluate existing marketing technology workflows and recommend improvements to scalability, efficiency, and execution.

Translate business objectives into technical marketing requirements, including data inputs, audience logic, tracking, and measurement.

Email Deliverability & Audience Strategy

Provide expertise in email deliverability, including sender reputation, authentication, suppression strategies, and list hygiene.

Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups.

Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic.

Identify technical and operational factors impacting inbox placement, campaign performance, and deliverability.

Cross Functional Collaboration & Program Execution

Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure successful program delivery.

Translate complex technical requirements into actionable plans for business and technical stakeholders.

Influence decision making and drive alignment across multiple teams without direct reporting authority.

Assess technical readiness for marketing campaigns, including data availability, audience logic, measurement, and governance.

Identify potential execution challenges and recommend solutions to improve operational effectiveness.

Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications.

Required Qualifications

8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines. Exceptional candidates with slightly less experience may be considered.

Strong working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows.

Demonstrated expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement.

Experience supporting technical implementation and operational execution of large scale email marketing programs.

Ability to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance.

Strong analytical and problem solving abilities, including experience partnering with analytics and engineering teams.

Demonstrated success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority.

Excellent written and verbal communication skills, including the ability to develop technical documentation and drive stakeholder alignment.

Preferred Qualifications

Experience supporting content strategy or email marketing programs at scale.

Broader experience in email marketing strategy and lifecycle campaign planning.

Experience coordinating projects, managing implementation timelines, and driving operational readiness.

Background supporting consumer technology, digital platforms, or other large scale marketing environments.

Experience navigating complex enterprise processes and collaborating with distributed teams.

This position provides the opportunity to influence the technical foundation of sophisticated email marketing and lifecycle programs operating at significant scale.

The successful candidate will work across marketing, data, analytics, and engineering functions to improve audience planning, deliverability, and technical execution while helping establish more efficient, scalable marketing processes.

Location: Remote ( New York preferred)

Role type:Contract 6 Month Position

Expected hours: 40 per week

• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday