Lifecycle Marketing Automation Specialist (SFMC)

USA TODAY Co., Inc.; United States; On-site; USD 85,000 - 100,000; Full time

Job summary

USA TODAY Co., Inc. seeks a lifecycle marketing technologist to design, build, deploy and optimize campaigns across email and CRM platforms.

You’ll own journeys in Salesforce Marketing Cloud, build data extensions and SQL rules, and collaborate with MarTech, Audience Strategy, Product and Analytics to deliver personalized experiences. You’ll use AI to speed setup, QA and troubleshooting, maintain governance and documentation, and drive speed‑to‑market and revenue goals for the Consumer

Qualifications

• 3+ years of hands‑on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.

Responsibilities

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands‑on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed‑to‑market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Contact Builder

SQL

AMPscript

Data modeling

QA

Communication

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

USA TODAY Co., Inc. seeks a lifecycle marketing technologist to design, build, deploy and optimize campaigns across email and CRM platforms.

You’ll own journeys in Salesforce Marketing Cloud, build data extensions and SQL rules, and collaborate with MarTech, Audience Strategy, Product and Analytics to deliver personalized experiences. You’ll use AI to speed setup, QA and troubleshooting, maintain governance and documentation, and drive speed‑to‑market and revenue goals for the Consumer