Senior Salesforce Marketing Automation Specialist

Linda Werner & Associates

Menlo Park (CA)

On-site

USD 110,000 - 155,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Linda Werner & Associates is seeking an experienced Marketing Automation Specialist to join a fast-moving B2B Automation & Delivery team in Menlo Park, CA. You will own the technical execution of sophisticated campaigns across email, events, and web experiences within a Salesforce ecosystem.

The ideal candidate has 8+ years of hands-on marketing automation experience, deep expertise in Salesforce Marketing Cloud and Data Cloud, and strong SQL skills to drive segmentation, personalization, and

Qualifications

8+ years of hands on marketing automation experience.
Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
Strong working knowledge of Salesforce Data Cloud and Salesforce CRM.
Experience with an ABM platform such as Demandbase.
Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis.
Experience with dynamic personalization and scripting, including AMPscript and ideally SSJS.
Strong analytical, organizational, and technical project management skills.
Ability to translate marketing and business requirements into technical campaign execution.
Strong communication and cross functional collaboration skills.
Ability to adapt quickly in a dynamic environment with changing requirements and priorities.

Responsibilities

Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder.
Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS.
Create dynamic and personalized content experiences using tools such as Movable Ink.
Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution.
Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints.
Manage and deploy landing pages, event pages, web forms, and tagging using platforms such as Splash, RainFocus, and Zoom.
Work with ABM platforms such as Demandbase or 6sense to support targeted B2B marketing initiatives.
Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions.
Support campaign measurement, attribution, tagging, reporting, and ongoing optimization.
Maintain strong data governance, campaign QA, and technical execution standards.
Identify opportunities to improve processes, tools, systems, and automation capabilities.