Senior Salesforce Marketing Automation Specialist

Linda Werner & Associates, Inc.; Menlo Park (CA); Sur place; USD 110 000 - 135 000; Plein temps

Avantages offerts par ce poste

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Résumé du poste

Linda Werner & Associates, Inc. seeks an experienced Marketing Automation Specialist to own the technical execution of sophisticated campaigns in a SAP environment with a mature Salesforce ecosystem.

You will drive personalized journeys, data extensions, and segmentation using SQL, AMPscript, and SSJS, partnering with cross-functional teams to deliver scalable, high-quality activation across channels. The role emphasizes hands-on production, data governance, and continuous optimization,

Qualifications

• 8+ years of hands on marketing automation experience.
• Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Strong working knowledge of Salesforce Data Cloud and Salesforce CRM.
• Experience with ABM platforms such as Demandbase.
• Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis.
• Experience with dynamic personalization and scripting, including AMPscript and SSJS.
• Strong analytical, organizational, and technical project management skills.
• Ability to translate marketing and business requirements into technical campaign execution.
• Strong communication and cross functional collaboration skills.
• Ability to adapt quickly in a dynamic environment with changing requirements and priorities.

Responsabilités

• Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud.
• Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS.
• Create dynamic and personalized content experiences using Movable Ink.
• Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution.
• Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints.
• Manage and deploy landing pages, event pages, web forms, and tagging using Splash, RainFocus, and Zoom.
• Work with ABM platforms to support targeted B2B marketing initiatives.
• Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions.
• Support campaign measurement, attribution, tagging, reporting, and ongoing optimization.
• Maintain strong data governance, campaign QA, and technical execution standards.
• Identify opportunities to improve processes, tools, systems, and automation capabilities.

Connaissances

8+ years exp

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

AMPscript

SSJS

ABM platforms (Demandbase)

Campaign automation

Data governance

Campaign QA

Outils

Movable Ink

Knack

Splash

RainFocus

Zoom

Highspot

Tableau

6sense

Description du poste

Linda Werner & Associates, Inc. seeks an experienced Marketing Automation Specialist to own the technical execution of sophisticated campaigns in a SAP environment with a mature Salesforce ecosystem.

You will drive personalized journeys, data extensions, and segmentation using SQL, AMPscript, and SSJS, partnering with cross-functional teams to deliver scalable, high-quality activation across channels. The role emphasizes hands-on production, data governance, and continuous optimization,