Senior SEO & AEO Leader — AI-Driven Discoverability

Humamaria

United States

Remote

USD 144,000 - 192,000

Full time

6 days ago

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Benefits offered by this job

Medical insurance

Retirement plan with company matching

Parental leave

Remote work stipend

Winter Wonder Week

Job summary

Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms. You will define the strategy end to end, including roadmap and measurement, and work at the intersection of technical SEO, content strategy, and structured data to ensure accurate understanding and citation.

You will partner with Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders, and drive performance.

Qualifications

Experience building and running an AEO/GEO program from first principles.
Strong technical SEO expertise on large, complex sites.
Ability to define KPIs and prompts, and track performance with attribution.
Hands-on with AI-assisted workflows and internal tools.

Responsibilities

Own the organic search roadmap and KPIs for Registry, Health and Shop.
Review AEO tracking, pick a tool, and lock the prompt framework within 90 days.
Maintain rankings across top categories with technical backlog and content freshness.
Build AI-driven systems and replace vendor tools where appropriate.
Set content playbooks and coordinate with Editorial for updates and citations.
Partner with Marketing to explore new discovery channels and measure impact.
Co-own brand search strategy and attribution with Paid Search.
Publish monthly and quarterly SEO/AEO reviews for leadership.