Remote AEO & GEO Lead for AI-Discovery & SEO

Spring Health; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Parental leave

Fertility care support

Wellbeing programs

Job summary

Spring Health is seeking an AEO & GEO Lead to own how our brand and content perform across AI-powered search and discovery. This role spans both B2B and direct-to-consumer, focusing on how Spring Health is found, understood and cited by platforms people use to research and decide.

You’ll build and run an experimentation engine, test crawlability, retrieval, and citation, and coordinate with Web, Data and Engineering to ensure our digital presence evolves with AI discovery.

Qualifications

• 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years.
• Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences.
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content.
• Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing.
• A strong experimentation mindset. You form a hypothesis, get something live, inspect what happened and make the next decision from the evidence.
• Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.
• The ability to create and modify content when needed without relying on a traditional editorial production process.
• Strong AI fluency and experience using automation to accelerate research, creation, testing and analysis.
• The ability to brief and manage freelancers and internal subject matter experts to get work shipped quickly.
• Strong analytical judgment. The measurement in this space is still developing, and you need to be comfortable deciding what is signal and what is noise.
• The ability to work effectively with Web, Engineering, Data, Marketing and Communications teams.
• A track record of building new capabilities without waiting for someone else to hand you the playbook.
• Demonstrated ability to connect search and AI visibility performance to pipeline and revenue outcomes.

Responsibilities

• Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences.
• Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation.
• Monitor how major AI and search platforms crawl, index, retrieve and cite Spring Health information.
• Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability.
• Own onsite/offsite content as discovery and experimentation surfaces.
• Extend visibility strategies across relevant third-party platforms and communities that influence AI-powered discovery and brand authority.
• Maximize the long-term discovery value of high-priority content and thought leadership.
• Ensure AEO and GEO standards are consistently applied across Spring Health's broader digital content ecosystem.
• Build and own the AEO scorecard. Connect AI discovery performance to traffic, demand and pipeline impact.
• Use AI and automation extensively to accelerate research, content development, testing, monitoring and analysis.
• Serve as the company-wide expert on AEO and AI discovery as the space continues to change.
• You’ll work across communications, marketing, web and other teams to turn Spring Health’s expertise into content that AI engines can find, understand and cite.

Skills

Technical SEO

AEO & GEO

AI discovery

Structured data

Schema JSON-LD

Semantic HTML

Internal linking

Tools

Google Search Console

Semrush

Ahrefs

Job description

Spring Health is seeking an AEO & GEO Lead to own how our brand and content perform across AI-powered search and discovery. This role spans both B2B and direct-to-consumer, focusing on how Spring Health is found, understood and cited by platforms people use to research and decide.

You’ll build and run an experimentation engine, test crawlability, retrieval, and citation, and coordinate with Web, Data and Engineering to ensure our digital presence evolves with AI discovery.