AEO & GEO Lead - AI-Driven Discovery Architect

Spring Health; New York (NY); Remote; USD 154,000 - 177,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k) match

Paid time off

Parental leave

Noom access

Fertility care support

Wellhub access

BrightHorizons sponsorship

Professional Development Reimbursement

Donation matching

Job summary

Spring Health is seeking an AEO & GEO Lead to own how our brand and content perform across AI-powered search for both B2B and consumer audiences. This full-time, fully remote role partners with Web, Data, Marketing and Engineering to drive crawlability, visibility, and citation.

You’ll build an experimentation engine, ship rapid changes, manage freelancers, and connect discovery performance to traffic, demand, and pipeline.

Qualifications

• 5+ years in technical SEO or search visibility.
• Hands-on experience with AI-powered search engines (ChatGPT, Gemini, Claude).
• Strong understanding of how search engines crawl, index and cite content.
• Fluency with structured data, JSON-LD and site architecture.

Responsibilities

• Build and own Spring Health’s AEO/GEO strategy across B2B and D2C audiences.
• Test content formats, signals and technical changes to drive AI visibility.
• Monitor crawl/index/retrieval on major AI/search platforms.
• Collaborate with Web/Engineering to improve data, schema and crawlability.
• Own content discovery surfaces and extend visibility on third-party platforms.

Skills

Technical SEO

AEO/GEO

AI visibility

Structured data

Analytics

Collaboration

Tools

Google Search Console

Semrush

Ahrefs

Job description

Spring Health is seeking an AEO & GEO Lead to own how our brand and content perform across AI-powered search for both B2B and consumer audiences. This full-time, fully remote role partners with Web, Data, Marketing and Engineering to drive crawlability, visibility, and citation.

You’ll build an experimentation engine, ship rapid changes, manage freelancers, and connect discovery performance to traffic, demand, and pipeline.