Senior SEO & AEO Leader—AI-Driven Discoverability

Babylist; Oregon; Hybrid; USD 144,000 - 192,000; Full time

Benefits offered by this job

Company-paid medical, dental, and vis­

Retirement plan with company matching

Generous paid parental leave and PTO

Winter Wonder Week

Remote work stipend

AI tools access and support

Job summary

Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms. This role will define and execute that strategy end to end including the roadmap and measurement plan, working at the intersection of technical SEO, content strategy, and structured data.

You will partner with Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders, and drive performance.

Qualifications

• Experience building an AEO program from first principles.
• Deep technical SEO for large sites including rendering and prerendering.
• Ability to tie AI visibility to signups and revenue, and collaborate on attribution.
• Experience with AI-driven workflows and programmatic pages.

Responsibilities

• Own the organic search roadmap and KPIs.
• Audit and lock AEO tracking frameworks within 90 days.
• Maintain and grow Google rankings across top Babylist categories.
• Develop a roadmap to improve non-Registry visibility.
• Build AI-driven systems with internal AI Enablement and Engineering.
• Publish monthly and quarterly SEO and AEO reviews.

Skills

AEO program strategy

Technical SEO

Rendering and prerendering

Structured data

Internal linking

Migrations

Measurement & analytics

AI-driven workflows

AI adoption

AI tools (ChatGPT, Claude)

Tools

AI tools (ChatGPT, Claude)

Job description

Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms. This role will define and execute that strategy end to end including the roadmap and measurement plan, working at the intersection of technical SEO, content strategy, and structured data.

You will partner with Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders, and drive performance.