Senior SEM Strategy Architect

LocaliQ; United States; Presencial; USD 70.000 - 85.000; Jornada completa

Descripción de la vacante

USA TODAY Co., Inc. via LocaliQ is seeking a Senior Paid Search Strategist to lead SEM and paid search initiatives for multiple brands.

You will own discovery, implementation, optimization, and results across campaigns, collaborating with Sales, Brand Management, and data teams to drive client success. The role emphasizes expert SEM knowledge, shopping ads, and cross-functional collaboration, with accountability for strategy, reporting, and ROI optimization across a dynamic digital marketing

Formación

• Applied experience in SEM at an expert level with advanced knowledge of shopping ads and paid search ads outside of search engine platforms.
• Cross-functional skills spanning Advertising Strategy, Project Management, Technology, Attention to detail, Consumer Insights Analytics, and Data‑Driven Decisions.
• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly– with in-depth knowledge of Google Ad Platform.

Responsabilidades

• Develop and execute effective SEM and paid search strategies aligned with clients’ goals and objectives.
• Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
• Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
• Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
• Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• Manage the search marketing budget, allocating effectively to maximize ROI.
• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.
• Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance.

Conocimientos

Creative thinker

Time management

Organizational skills

Attention to detail

Cross-functional collaboration

SEM optimization

Google Ads

Google Analytics

Google Data Studio

Excel

Herramientas

Google Analytics

Google Ads

Google Data Studio

Excel

Descripción del empleo

USA TODAY Co., Inc. via LocaliQ is seeking a Senior Paid Search Strategist to lead SEM and paid search initiatives for multiple brands.

You will own discovery, implementation, optimization, and results across campaigns, collaborating with Sales, Brand Management, and data teams to drive client success. The role emphasizes expert SEM knowledge, shopping ads, and cross-functional collaboration, with accountability for strategy, reporting, and ROI optimization across a dynamic digital marketing