Senior SEM Account Manager

Softline Solutions; Glendale (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Softline Solutions in Glendale, CA seeks a Senior SEM Account Manager to lead strategy and execution for a portfolio of larger lead-gen accounts. You will own paid search performance, surface actionable insights, and guide client reviews, with strong collaboration across Creative, CRO, Analytics, and Development teams.

The role combines senior paid search leadership with hands-on campaign management and direct client interaction, offering visibility and growth within Softline's Managed Services

Qualifications

• Extensive experience building and optimizing Google Ads campaigns.
• Strong analytical skills with the ability to surface insights and actions.
• Proven track record in leading client conversations and reviews.

Responsibilities

• Lead strategy, execution, and performance optimization for a portfolio of accounts.
• Drive growth through data-driven paid search campaigns and cross-channel coordination.
• Serve as primary client contact for reviews, planning sessions, and growth opportunities.

Skills

Google Ads

Paid search

Client management

Analytics

Leadership

Tools

Meta Ads

GA4

Job description

Senior SEM Account Manager

Softline Solutions Glendale, California, United States

About this position

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

Softline Solutions is seeking a Senior SEM Account Manager to lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused accounts. This is a high-impact, high-ownership role for an experienced paid media professional who combines deep analytical intelligence with client-facing leadership and hands‑on campaign execution expertise.

The ideal candidate brings expert-level command of Google Ads and paid search in particular, alongside meaningful experience across Meta and supporting platforms. You will go deep on campaign data, surface non-obvious insights, and translate them into concrete strategies that move the revenue needle — while also serving as the primary point of contact for client‑facing reviews, planning sessions, and growth discussions.

This role sits at the intersection of paid search leadership, performance analytics, and cross‑functional strategy. You will partner closely with our Creative, CRO, Analytics, and Development teams — both to improve conversion performance and to ensure paid media intelligence is actively informing creative direction, copy development, and go‑to‑market planning.

This is a senior individual contributor and client leadership role with significant strategic ownership, visibility, and growth potential within Softline's Managed Services Division.

Core Responsibilities

Paid Search Campaign Management & Execution

• Build, launch, manage, and optimize paid search campaigns across: