Senior SEM Channel Lead: Paid Search Strategy

Capital One; Richmond (VA); On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Paid Search Manager to lead SEM strategies for its retail bank. This role is pivotal in driving the digital marketing program's growth, requiring expertise in managing SEM accounts, data analysis, and strategic communication. The ideal candidate will thrive in a dynamic environment, leveraging data to inform decisions and optimize campaigns. You will collaborate with various teams to ensure alignment with business objectives while mentoring junior members. Join a forward-thinking company where your contributions will significantly impact marketing success and customer engagement.

Qualifications

• 5+ years managing enterprise SEM accounts with significant budgets.
• Experience with marketing analytics and optimization.
• Strong organizational skills and ability to prioritize workloads.

Responsibilities

• Lead development and execution of SEM marketing strategies.
• Drive testing roadmap for measurement and optimization.
• Act as primary contact for SEM agency partners.

Skills

Search Engine Marketing (SEM)

Digital Marketing

Data Analysis

Communication Skills

Project Management

Education

Bachelor’s Degree

Military Experience

Tools

Google Analytics

Adobe Analytics

Excel

PowerPoint

Word

Job description

An innovative firm is seeking a Paid Search Manager to lead SEM strategies for its retail bank. This role is pivotal in driving the digital marketing program's growth, requiring expertise in managing SEM accounts, data analysis, and strategic communication. The ideal candidate will thrive in a dynamic environment, leveraging data to inform decisions and optimize campaigns. You will collaborate with various teams to ensure alignment with business objectives while mentoring junior members. Join a forward-thinking company where your contributions will significantly impact marketing success and customer engagement.