Senior Paid Search Leader - Strategy & Growth

PMG; Dallas (TX); Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Descrizione del lavoro

PMG's Paid Search Marketing (SEM) team seeks an experienced SEM Manager to guide strategy and daily operations for major clients. You will oversee performance, optimize campaigns, and lead reporting efforts to drive measurable results across search channels.

You will mentor a team, manage budgets, and collaborate with cross-functional teams while promoting PMG’s Alli platform adoption for better campaign optimization.

Competenze

• 5+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• 2+ years of people management experience with mentoring and guiding team members.
• Advanced expertise in Google Ads and Microsoft Ads delivering measurable results.
• Proficiency in campaign management including keyword research, ad copy optimization, and bidding.
• Strong data analysis skills providing actionable insights.
• Budget planning, optimization, and ROI analysis know-how.
• Proficiency in Excel, Google Analytics, and SQL for data management and reporting.
• Excellent communication and collaboration abilities.
• Proactive in integrating paid search with broader marketing efforts.

Mansioni

• Oversee search performance, monitoring results and opportunities for optimization.
• Lead the implementation of paid search strategies aligned with client goals.
• Produce detailed reports tracking performance metrics, revenue, and initiatives.
• Analyze campaign data and translate into strategic opportunities.
• Manage client relationships as a trusted advisor.
• Plan and allocate budgets to achieve campaign goals.
• Align paid search with PR, social, and programmatic efforts.
• Drive adoption of PMG’s Alli platform to optimize campaigns.
• Stay ahead of SEM industry trends and share insights with the team.
• Lead a test-and-learn approach to improve performance.
• Mentor and manage a team, fostering growth and collaboration.

Conoscenze

Paid search expertise

People management

Google Ads

Microsoft Ads

Campaign management

Data analysis

Budget planning

Excel

Google Analytics

SQL

Formazione

Bachelor’s degree or equivalent

Strumenti

Google Ads

Microsoft Ads

Excel

Google Analytics

SQL

Descrizione del lavoro

PMG's Paid Search Marketing (SEM) team seeks an experienced SEM Manager to guide strategy and daily operations for major clients. You will oversee performance, optimize campaigns, and lead reporting efforts to drive measurable results across search channels.

You will mentor a team, manage budgets, and collaborate with cross-functional teams while promoting PMG’s Alli platform adoption for better campaign optimization.