Senior SEM Campaign Architect

Gen; New York (NY); Hybrid; USD 100,000 - 115,000; Full time

Job summary

Gen seeks a Senior Paid Search Specialist to drive paid search campaigns across major lines of business, reporting to the SEM Channel Manager. You will deliver measurable results through hands‑on campaign management with a focus on performance, efficiency, and continuous improvement.

You will own keyword management, bidding, ad copy, and landing pages; monitor daily performance; manage $5M+ annual budgets; collaborate with product, design, content, and analytics to optimize channel performance.

Qualifications

• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
• Bachelor’s degree in Marketing, Digital Media, or a related field.

Responsibilities

• Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
• Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
• Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
• Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
• Effectively navigate the promotion of offers that have compliance and targeting requirements.
• Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross‑functional teams, including product, design, content, and analytics, to optimize channel performance.

Skills

SEM

Budget management

Campaign optimization

Education

Bachelor’s degree in Marketing/Digital Media

Job description

Gen seeks a Senior Paid Search Specialist to drive paid search campaigns across major lines of business, reporting to the SEM Channel Manager. You will deliver measurable results through hands‑on campaign management with a focus on performance, efficiency, and continuous improvement.

You will own keyword management, bidding, ad copy, and landing pages; monitor daily performance; manage $5M+ annual budgets; collaborate with product, design, content, and analytics to optimize channel performance.