Senior SEM Strategist - Hybrid

Golden Hippo®; Los Angeles (CA); Hybrid; USD 85,000 - 99,000; Full time

Benefits offered by this job

Healthcare Coverage

Bonus Opportunities

401(k) matching and ESOP

Vacation and sick days

Well-being benefits

Mentorship and growth

Charity sponsorships

Cell/internet reimbursement

Job summary

Golden Hippo is seeking a Senior SEM Specialist to lead end-to-end brand search campaigns across Google Ads and Microsoft Advertising. Hybrid role in Woodland Hills, CA, focusing on structure, bidding, optimization, and performance across Google properties.

You will manage conversions, tracking (Pixel/CAPI), GTM, and UTM standards, and drive tests across ad copy, landing pages, and audiences to improve CPA/ROAS. 5+ years' experience with paid search and D2C media is preferred.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5+ years of hands-on paid search experience managing Google Ads and Microsoft Advertising accounts.
• Expert-level knowledge of Google Ads and Microsoft Advertising.
• Experience running direct response YouTube campaigns and across Display/Video/Performance Max.
• Strong analytical skills and proficiency with GA4, GTM, and UTM tracking.

Responsibilities

• Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure to launch, bidding and optimization.
• Protect and grow branded search by monitoring impression share, competitor bidding, and brand query trends.
• Plan, launch, and scale YouTube direct response campaigns focused on conversions with efficient CPA/ROAS.
• Manage campaigns across the full Google network including Display, Video, and Shopping.
• Own Merchant Center accounts and product feeds; keep data accurate and resolve feed issues.
• Implement and QA pixel/CAPI tracking and server-side tracking, including Enhanced Conversions.
• Build tags and triggers in GTM and collaborate with developers on tracking accuracy.
• Establish and enforce UTM tracking standards for clean attribution.
• Run structured split tests and translate results into scalable wins.
• Manage bidding strategies, budgets, and pacing to hit efficiency and volume goals.
• Collaborate with CRO and landing page teams to improve post-click conversions.
• Analyze KPIs and deliver insights to leadership; identify growth opportunities.

Skills

Google Ads

Microsoft Advertising

YouTube campaigns

Campaign optimization

PPC management

GA4

Google Tag Manager

UTM tracking

Excel/Sheets

Analytical skills

Education

Bachelor's Degree

Tools

Google Ads platform

Microsoft Advertising

Google Tag Manager

UTM tracking

Conversion Tracking (Pixel/CAPI)

GA4

BigQuery

Looker Studio

Salesforce

Job description

Golden Hippo is seeking a Senior SEM Specialist to lead end-to-end brand search campaigns across Google Ads and Microsoft Advertising. Hybrid role in Woodland Hills, CA, focusing on structure, bidding, optimization, and performance across Google properties.

You will manage conversions, tracking (Pixel/CAPI), GTM, and UTM standards, and drive tests across ad copy, landing pages, and audiences to improve CPA/ROAS. 5+ years' experience with paid search and D2C media is preferred.