Paid Search Specialist — Data-Driven Campaigns (Hybrid)

Sokal Media Group; Raleigh (NC); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

PTO

Paid holidays

Birthday leave

401k plan

Community environment

Hybrid work opportunities

Snacks and drinks

Health insurance

Job summary

Sokal Media Group is seeking a hands-on Paid Search Specialist to manage and optimize monthly campaigns across Google, Bing, and emerging channels. You will translate data into actionable insights, collaborate with the team, and deliver client-focused results.

Ideal candidates have 2-year technical degrees or higher, experience in paid search, and strong written communication. Hybrid work options and comprehensive benefits are offered.

Qualifications

• Requires high technical accuracy in a fast-paced environment across multiple platforms and tools.
• Comfortable with data, identifying patterns, and turning analysis into action.
• Excellent written and verbal communication across technical and non-technical audiences.

Responsibilities

• Manage budgets and launch monthly campaigns on Google, Bing, and other channels with accuracy.
• Deliver campaign insights and optimize full-funnel performance.
• Collaborate with paid search team and Sales to support campaigns and client needs.

Skills

Data analysis

Team collaboration

Written communication

Paid search basics

Digital marketing metrics

Spreadsheet skills

Multi-tasking

Problem solving

Education

Technical degree (2-year)

Bachelors degree (4-year or higher)

Tools

Google Ads

Bing Ads

Job description

Sokal Media Group is seeking a hands-on Paid Search Specialist to manage and optimize monthly campaigns across Google, Bing, and emerging channels. You will translate data into actionable insights, collaborate with the team, and deliver client-focused results.

Ideal candidates have 2-year technical degrees or higher, experience in paid search, and strong written communication. Hybrid work options and comprehensive benefits are offered.