Senior SEM Growth Lead

Golden Careers; Los Angeles (CA); Hybrid; USD 85,000 - 99,000; Full time

Benefits offered by this job

Healthcare Coverage

Bonuses

401(k) matching

ESOP

Vacation & sick days

Mental health support

Mentorship & learning

Charity & impact

Reimbursements

Job summary

Golden Hippo is seeking a Senior SEM Specialist to own and grow paid search for our direct response brands. You will manage brand search campaigns in Google Ads and Microsoft Advertising, scale YouTube and Display campaigns, and own tracking and analytics across platforms.

You'll lead bid strategies, experiment design, and CRO collaboration to drive efficient CPA/ROAS, with a focus on data-driven growth and multi-brand account management in a fast-paced environment.

Qualifications

• Expert-level knowledge of Google Ads and Microsoft Advertising.
• Strong understanding of direct response marketing principles and KPIs.
• Technical proficiency with pixel and CAPI tracking, GTM, and UTM tracking.
• Familiarity with GA4 and multi-channel attribution.

Responsibilities

• Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure and campaign setup through launch, bidding, and ongoing optimization.
• Plan, launch, and scale direct response YouTube campaigns focused on conversions at efficient CPA/ROAS.
• Own conversion tracking and measurement, including Pixel/CAPI and server-side tracking.
• Design and run structured split tests and translate results into scalable wins.

Skills

Google Ads

Microsoft Advertising

Direct response marketing

GA4

Google Tag Manager

UTM tracking

A/B testing

Analytical skills

Excel/Sheets

Education

Bachelor's Degree

Tools

Google Tag Manager

Google Merchant Center

CAPI (Conversions API)

UTM tracking

Job description

Golden Hippo is seeking a Senior SEM Specialist to own and grow paid search for our direct response brands. You will manage brand search campaigns in Google Ads and Microsoft Advertising, scale YouTube and Display campaigns, and own tracking and analytics across platforms.

You'll lead bid strategies, experiment design, and CRO collaboration to drive efficient CPA/ROAS, with a focus on data-driven growth and multi-brand account management in a fast-paced environment.