Senior SEM Specialist
Golden Hippo®
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Benefits offered by this job
Job summary
Golden Hippo is seeking a Senior SEM Specialist to lead end-to-end brand search campaigns across Google Ads and Microsoft Advertising. Hybrid role in Woodland Hills, CA, focusing on structure, bidding, optimization, and performance across Google properties.
You will manage conversions, tracking (Pixel/CAPI), GTM, and UTM standards, and drive tests across ad copy, landing pages, and audiences to improve CPA/ROAS. 5+ years' experience with paid search and D2C media is preferred.
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field.
- 5+ years of hands-on paid search experience managing Google Ads and Microsoft Advertising accounts.
- Expert-level knowledge of Google Ads and Microsoft Advertising.
- Experience running direct response YouTube campaigns and across Display/Video/Performance Max.
- Strong analytical skills and proficiency with GA4, GTM, and UTM tracking.
Responsibilities
- Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure to launch, bidding and optimization.
- Protect and grow branded search by monitoring impression share, competitor bidding, and brand query trends.
- Plan, launch, and scale YouTube direct response campaigns focused on conversions with efficient CPA/ROAS.
- Manage campaigns across the full Google network including Display, Video, and Shopping.
- Own Merchant Center accounts and product feeds; keep data accurate and resolve feed issues.
- Implement and QA pixel/CAPI tracking and server-side tracking, including Enhanced Conversions.
- Build tags and triggers in GTM and collaborate with developers on tracking accuracy.
- Establish and enforce UTM tracking standards for clean attribution.
- Run structured split tests and translate results into scalable wins.
- Manage bidding strategies, budgets, and pacing to hit efficiency and volume goals.
- Collaborate with CRO and landing page teams to improve post-click conversions.
- Analyze KPIs and deliver insights to leadership; identify growth opportunities.
Skills
Education
Tools
Job description
Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.
Location: Hybrid (Woodland Hills, CA)
- Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure and campaign setup through launch, bidding, and ongoing optimization.
- Protect and grow branded search by monitoring impression share, competitor and affiliate bidding, and brand query trends, and by managing negative keywords and search term mining.
- Plan, launch, and scale direct response YouTube campaigns focused on driving conversions at efficient CPA/ROAS.
- Manage and optimize campaigns across the full Google network, including Display, Video, Demand Gen, Performance Max, shopping.
- Own Google Merchant Center accounts and Shopping product feeds, keeping product data, pricing, and availability accurate and up to date; proactively identify, troubleshoot, and resolve feed errors, disapprovals, and account issues.
- Own conversion tracking and measurement: implement and QA pixel and Conversion API (CAPI)/server-side tracking, including Enhanced Conversions and offline conversion imports.
- Build and maintain tags, triggers, and variables in Google Tag Manager (GTM), and partner with development teams to troubleshoot tracking discrepancies.
- Establish and enforce UTM tracking standards and naming conventions to ensure clean, consistent attribution across platforms and analytics.
- Design and run structured split tests (ad copy, landing pages, bidding strategies, audiences, and creative) and turn results into scalable wins.
- Manage bidding strategies (tCPA, tROAS, Maximize Conversions), budgets, and pacing to hit efficiency and volume goals.
- Collaborate with CRO and landing page teams to improve post-click conversion rates.
- Analyze and report on key KPIs (CPA, ROAS, CVR, AOV, new customer volume) and deliver clear insights and recommendations to leadership.
- Proactively identify new growth opportunities, including new campaign types, keywords, audiences, and platform betas, and bring recommendations forward without waiting to be asked.
- Stay current on Google Ads and Microsoft Advertising platform changes, advertising policies, and industry best practices.
- Strong sense of ownership and accountability for results.
- Proactive, self‑starter mindset with a bias toward action and growth.
- Expert-level knowledge of Google Ads and Microsoft Advertising.
- Deep understanding of direct response marketing principles and performance KPIs.
- Technical proficiency with pixel and CAPI tracking, Google Tag Manager, and UTM tracking.
- Working knowledge of GA4 and multi‑channel attribution.
- Strong mathematical and analytical skills; advanced Excel/Google Sheets.
- Test‑and‑learn mindset with a solid grasp of split-test design and statistical significance.
- Excellent written and verbal communication skills.
- Ability to work in a fast‑paced environment and manage multiple priorities.
- Bachelor’s Degree.
- 5+ years of hands‑on paid search experience managing Google Ads and Microsoft Advertising (Bing) accounts.
- Proven experience running direct response YouTube campaigns.
- Hands‑on experience across Display, Video, Demand Gen, and Performance Max.
- Hands‑on experience implementing and troubleshooting pixel and CAPI tracking, GTM, and UTM tracking.
- Track record of owning campaigns from setup through optimization and scaling spend profitably.
- Bachelor’s Degree in Marketing, Business, or a related field. (preferred)
- Experience in direct-to-consumer e‑commerce, ideally health & wellness, beauty. (preferred)
- Experience managing high‑spend, multi‑brand accounts. (preferred)
- Familiarity with SQL or BI tools (e.g., BigQuery, Looker Studio). (preferred)
- Working knowledge of Salesforce. (preferred)
- Google Ads certifications (Search, Video, Display) (preferred)
- Microsoft Advertising certification. (preferred)
- Comprehensive Healthcare Coverage – We cover 100% of premiums for employee‑only medical, dental, and vision plans.
- Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company‑sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work‑Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well‑being.
- Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance‑based pay increases designed to help you advance.
- Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
The base salary range is $85,386.82-$99,284, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job‑related qualifications, and geographical location.
We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
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