Senior SEM Performance Lead

Feedinkoo; United States; On-site; USD 89,000 - 150,000; Full time

Benefits offered by this job

Medical, Vision, Dental

15 days PTO

12 paid holidays

Parental leave (up to 14 weeks)

Wellness subsidy

Work-from-home reimbursement

FSA

401(k)

Employee stock purchase plan

Job summary

Yelp is seeking an experienced Paid Search Marketing professional to manage day-to-day SEM operations, optimizing campaigns, bids, and landing pages. You will analyze performance data from internal systems and third-party tools to drive profitability and growth.

You will also design testing roadmaps, evaluate results with Excel/SQL, and collaborate with analytics and tech teams to advance portfolio management capabilities.

Qualifications

• 4+ years of experience managing Google Ads and Bing Ads with large keyword portfolios and high monthly budgets.
• Deep understanding of automated search bidding strategies including tCPA and tROAS.
• Excellent analytical skills with ability to translate trends into insights.
• Advanced Excel skills; SQL is a plus.
• Bachelor’s degree in a quantitative field.

Responsibilities

• Manage day-to-day operations for paid search marketing: campaigns, bids, ad copy, and landing pages.
• Analyze performance metrics from internal databases, third-party systems, APIs, and data feeds to drive growth.
• Monitor SEM portfolio performance using in-house systems; use Excel, Tableau, and SQL for analysis.
• Create a roadmap for ongoing testing to achieve performance targets.
• Coordinate with analytics and technology teams for performance deep dives.

Skills

Google Ads

Bing Ads

Keyword management

tCPA / tROAS

Excel

SQL

Tableau

Leadership & collaboration

Education

Bachelor’s degree in a quantitative field

Tools

Tableau

Job description

Yelp is seeking an experienced Paid Search Marketing professional to manage day-to-day SEM operations, optimizing campaigns, bids, and landing pages. You will analyze performance data from internal systems and third-party tools to drive profitability and growth.

You will also design testing roadmaps, evaluate results with Excel/SQL, and collaborate with analytics and tech teams to advance portfolio management capabilities.