Senior SEM Analyst: Health Care Growth & ROI

CMI Media, LLC

Philadelphia (Philadelphia County)

On-site

USD 50,000 - 90,000

Full time

14 days+

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Job summary

CMI Media Group is seeking a Senior Analyst, SEM to drive digital visibility and ROI through strategic paid search campaigns. You will manage campaigns across Google Ads, Bing Ads, and other platforms, conduct keyword research, and analyze performance to deliver actionable insights.

With 4+ years of SEM experience, you will partner with cross-functional teams, optimize budgets, and test new approaches to stay ahead of industry trends in a fast-paced healthcare marketing environment.

Qualifications

4+ years of proven experience in managing and optimizing SEM campaigns.
In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.

Responsibilities

Develop, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
Conduct keyword research and competitor analysis to identify opportunities and improve performance.
Leverage analytics tools to analyze performance, uncover trends, and provide data-driven recommendations.
Collaborate with cross-functional teams to develop SEM strategies aligned with business objectives.
Manage SEM budgets to maximize ROI and stay within targets.
Design and execute A/B tests and optimization techniques to improve ad performance and UX.