Senior B2B SEM Growth Lead

Rippling; New York (NY); Sur place; USD 196 000 - 245 000; Plein temps

Résumé du poste

Rippling seeks a Growth Lead, SEM to own end-to-end SEM strategy and drive qualified pipeline across Google Ads and Microsoft Ads. You’ll manage multi‑million‑dollar budgets, shape the roadmap, and lead analytics with cross‑functional teams to connect channel decisions to revenue outcomes.

You will mentor other marketers, advance measurement capabilities, and push for incremental growth through testing and automation. This is a senior IC role in a rapidly growing org.

Qualifications

• Substantial B2B SEM experience with 10+ years in performance marketing.
• Deep platform expertise in Google Ads and Microsoft Ads with strong measurement.
• Demonstrated ownership of multi‑million-dollar budgets and pipeline improvement.
• Strong investment judgment: allocate budgets by marginal returns and incrementality.
• B2B measurement experience using CRM data, offline conversions, and longer sales cycles.
• Analytical and technical fluency; proficient in Excel/Sheets and SQL; AI tool familiarity.
• Excellent communication to translate data into actionable business recommendations.
• Leadership through expertise; mentor teammates and raise operating standards.

Responsabilités

• Own SEM strategy, planning, and hands-on execution for your portfolio.
• Translate business objectives into annual plans and quarterly priorities.
• Allocate investment based on marginal returns and opportunity costs.
• Lead experimentation to measure incrementality and scale evidence-based approaches.
• Strengthen B2B measurement, signaling, and conversion goals with analytics teams.
• Improve account architecture and automation, evaluating AI bidding features.
• Improve the full acquisition funnel with cross-functional partners.
• Lead stakeholder communication and align on priorities and tradeoffs.
• Raise team capabilities through mentorship and shared best practices.

Connaissances

B2B SEM

Google Ads

Microsoft Ads

Budget management

Analytical skills

Stakeholder management

Strategic thinking

Outils

SQL

Excel/Sheets

GA/Tag Manager

Description du poste

Rippling seeks a Growth Lead, SEM to own end-to-end SEM strategy and drive qualified pipeline across Google Ads and Microsoft Ads. You’ll manage multi‑million‑dollar budgets, shape the roadmap, and lead analytics with cross‑functional teams to connect channel decisions to revenue outcomes.

You will mentor other marketers, advance measurement capabilities, and push for incremental growth through testing and automation. This is a senior IC role in a rapidly growing org.