Senior Sales Planning & Trade Forecast Manager

Wells Enterprises, Inc.; Chicago (IL); Hybrid; USD 97,000 - 154,000; Full time

Benefits offered by this job

Annual incentive bonus

Paid time off (PTO)

Job summary

Wells Enterprises, a Ferrero company, is seeking a Manager of Sales Planning and Trade Forecasting in Chicago, IL. The role leads the sales planning process across channels, manages trade spend, and drives forecasting analytics to align revenue growth with trade investment strategies.

You will mentor a team of analysts, enhance reporting tools, and collaborate with finance and demand planning to ensure accurate forecasts and KPIs. The position offers a hybrid work model.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field; MBA preferred.
• 7+ years in sales analytics or planning within the CPG industry.
• Experience with syndicated data sources (Nielsen, IRI) and analytics tools.

Responsibilities

• Lead Sales Planning & Trade Forecast Team; mentor analysts and ensure actionable insights.
• Develop and enhance reporting tools (e.g., Tableau, CPT) and key KPIs.
• Support cross-functional collaboration with finance, demand planning, and sales leadership.
• Contribute to annual sales plan development and identify growth opportunities.

Skills

Sales analytics

Forecasting

Tableau

Nielsen/IRI data

Excel

Data-driven insights

Education

Bachelor’s degree in Business/Finance/Marketing

MBA preferred

Tools

Tableau

Demantra

Excel

Data warehousing

Job description

Wells Enterprises, a Ferrero company, is seeking a Manager of Sales Planning and Trade Forecasting in Chicago, IL. The role leads the sales planning process across channels, manages trade spend, and drives forecasting analytics to align revenue growth with trade investment strategies.

You will mentor a team of analysts, enhance reporting tools, and collaborate with finance and demand planning to ensure accurate forecasts and KPIs. The position offers a hybrid work model.