Manager, Sales Planning & Trade Forecast - Chicago, IL or Le Mars, IA

Wells Enterprises, Inc.; Chicago (IL); Hybrid; USD 97,000 - 154,000; Full time

Benefits offered by this job

Annual incentive bonus

Paid time off (PTO)

Job summary

Wells Enterprises, a Ferrero company, is seeking a Manager of Sales Planning and Trade Forecasting in Chicago, IL. The role leads the sales planning process across channels, manages trade spend, and drives forecasting analytics to align revenue growth with trade investment strategies.

You will mentor a team of analysts, enhance reporting tools, and collaborate with finance and demand planning to ensure accurate forecasts and KPIs. The position offers a hybrid work model.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field; MBA preferred.
• 7+ years in sales analytics or planning within the CPG industry.
• Experience with syndicated data sources (Nielsen, IRI) and analytics tools.

Responsibilities

• Lead Sales Planning & Trade Forecast Team; mentor analysts and ensure actionable insights.
• Develop and enhance reporting tools (e.g., Tableau, CPT) and key KPIs.
• Support cross-functional collaboration with finance, demand planning, and sales leadership.
• Contribute to annual sales plan development and identify growth opportunities.

Skills

Sales analytics

Forecasting

Tableau

Nielsen/IRI data

Excel

Data-driven insights

Education

Bachelor’s degree in Business/Finance/Marketing

MBA preferred

Tools

Tableau

Demantra

Excel

Data warehousing

Job description

Chicago, IL, United States and 1 more

Job Description

The Role

The Manager of Sales Planning and Trade Forecasting is responsible for leading the sales planning process across channels, managing trade spend and forecasting analytics, and ensuring alignment between revenue growth objectives and trade investment strategies. This role develops actionable insights from account-level data, enhances reporting tools, and drives alignment across business units.

What You’ll Do

• Lead Sales Planning & Trade Forecast Team. Supervise and mentor analysts, ensuring high quality data analysis and actionable insights for sales teams that synchronize the sales forecasts with trade spend. Monitor forecast accuracy and implement corrective actions to minimize variances.
• Develop and Enhance Reporting Tools. Partner with IT to improve sales planning tools (e.g., Tableau, CPT), ensuring they meet business needs. Own the development and maintenance of key reports and KPIs that supports reconciliation and tracking needs. Cross-Functional Collaboration. Support sales directors and business development managers with analytics and customer communications. Collaborate with finance and demand planning with the review and reconciliation process.
• Strategic Planning & Execution. Contribute to annual sales plan development and review processes. Identify growth opportunities and risks through data analysis and business insights.
• Training & Competency Building. Provide ongoing training to the sales teams on tools, reports, and data sources. Build competency within the team and broader sales organization.

Qualifications

What You’ll Bring:

• Bachelors degree in Business, Finance, Marketing, or related field (MBA preferred)
• 7+ years of experience in sales analytics, planning, or related roles within the Consumer Packaged Goods (CPG) industry.
• Experience with syndicated data sources (Nielsen, IRI), data warehousing, and analytics/reporting tools (Tableau, Demantra, Excel)

The base pay range for this position is $96,555 to $154,355 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-hybrid

About Us

Wells Enterprises, a Ferrero company, is one of thelargest ice cream manufacturers in the United Statesand the maker of well-loved brands includingBlue Bunny,Halo Top,Bomb Pop, andBlue RibbonClassicsand todayTrolli, Butterfinger 100grand,Baby Ruth,NutellaandKinder Bueno.

Wells Enterprises is a2 billion companyemploying4,000 employees, across 4 production plants and 2 main hub locations,ChicagoandLe Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefitshere .

Job Info

• Job Identification 2209577
• Job Category Sales
• Posting Date 08/19/2026, 06:34 PM
• Job Schedule Full time
• Locations 24 E Washington St, Chicago, IL, 60602, US 1 Blue Bunny Dr SW, Le Mars, IA, 51031, US