Manager, Sales Planning & Trade Forecast - Chicago, IL or Le Mars, IA

Wells Enterprises; Chicago (IL); On-site; USD 97,000 - 154,000; Full time

Job summary

Wells Enterprises is seeking a Manager of Sales Planning and Trade Forecasting to lead the sales planning process, manage trade spend, and drive forecasting analytics across channels. You will develop insights from account-level data, improve reporting tools, and align revenue growth with trade investment strategies.

The role emphasizes cross-functional collaboration with finance and demand planning, plus ongoing training to build competency within the sales organization.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, or related field (MBA preferred).
• 7+ years of experience in sales analytics, planning, or related roles within the Consumer Packaged Goods (CPG) industry.
• Experience with syndicated data sources (Nielsen, IRI), data warehousing, and analytics/reporting tools (Tableau, Demantra, Excel).

Responsibilities

• Lead Sales Planning & Trade Forecast Team. Supervise and mentor analysts, ensuring high quality data analysis and actionable insights for sales teams that synchronize the sales forecasts with trade spend.
• Develop and Enhance Reporting Tools. Partner with IT to improve sales planning tools (e.g., Tableau, CPT), ensuring they meet business needs. Own the development and maintenance of key reports and KPIs that supports reconciliation and tracking needs.
• Cross-Functional Collaboration. Support sales directors and business development managers with analytics and customer communications. Collaborate with finance and demand planning with the review and reconciliation process.
• Strategic Planning & Execution. Contribute to annual sales plan development and review processes. Identify growth opportunities and risks through data analysis and business insights.

Skills

Sales analytics

Forecasting

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Business, Finance, or Marketing

MBA preferred

Tools

Tableau

Demantra

Excel

Job description

Job Description

Job Description
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Sales Planning
The Role
The Manager of Sales Planning and Trade Forecasting is responsible for leading the sales planning process across channels, managing trade spend and forecasting analytics, and ensuring alignment between revenue growth objectives and trade investment strategies. This role develops actionable insights from account-level data, enhances reporting tools, and drives alignment across business units.
What You’ll Do

• Lead Sales Planning & Trade Forecast Team. Supervise and mentor analysts, ensuring high quality data analysis and actionable insights for sales teams that synchronize the sales forecasts with trade spend. Monitor forecast accuracy and implement corrective actions to minimize variances.
• Develop and Enhance Reporting Tools. Partner with IT to improve sales planning tools (e.g., Tableau, CPT), ensuring they meet business needs. Own the development and maintenance of key reports and KPIs that supports reconciliation and tracking needs. Cross-Functional Collaboration. Support sales directors and business development managers with analytics and customer communications. Collaborate with finance and demand planning with the review and reconciliation process.
• Strategic Planning & Execution. Contribute to annual sales plan development and review processes. Identify growth opportunities and risks through data analysis and business insights.
• Training & Competency Building. Provide ongoing training to the sales teams on tools, reports, and data sources. Build competency within the team and broader sales organization.
  

Qualifications
What You’ll Bring:

• Bachelors degree in Business, Finance, Marketing, or related field (MBA preferred)
• 7+ years of experience in sales analytics, planning, or related roles within the Consumer Packaged Goods (CPG) industry.
• Experience with syndicated data sources (Nielsen, IRI), data warehousing, and analytics/reporting tools (Tableau, Demantra, Excel)
  

The base pay range for this position is $96,555 to $154,355 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
About Us
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.
Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.
As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.
At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.