Marketing Analytics Lead - Insights & Growth

Wells Enterprises, Inc.; Chicago (IL); On-site; USD 116,000 - 162,000; Full time

Benefits offered by this job

Annual incentive bonus

Paid time off (PTO)

Health benefits

Job summary

Wells Enterprises, a Ferrero company, is seeking a Manager, Marketing Analytics in Chicago, IL. You will apply analytical methods across Circana/NIQ, POS, and household data to inform brand and insights decisions.

Partner with data and reporting teams to translate findings into actionable recommendations, lead multiple analytics projects, and support marketing effectiveness and portfolio optimization efforts.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required.
• Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
• Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
• Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Apply analytical methods to help Brand and Insights teams answer questions about brand performance, buyer behavior, and market trends.
• Analyze data from Circana/NIQ, household panel, POS, and media to support data-led marketing decisions.
• Manage specialized suppliers for advanced studies and translate outputs into clear portfolio implications.
• Support marketing measurement plans and conduct analyses of marketing mix, brand lift, and sales lift.

Skills

Circana data

NIQ data

Household panel data

Analytical storytelling

Project management

Education

Bachelor’s degree in Marketing/Analytics

Tools

Excel

PowerPoint

Job description

Wells Enterprises, a Ferrero company, is seeking a Manager, Marketing Analytics in Chicago, IL. You will apply analytical methods across Circana/NIQ, POS, and household data to inform brand and insights decisions.

Partner with data and reporting teams to translate findings into actionable recommendations, lead multiple analytics projects, and support marketing effectiveness and portfolio optimization efforts.