Marketing Analytics Manager - Insights & Growth

Wells Enterprises; Chicago (IL); On-site; USD 116,000 - 162,000; Full time

Benefits offered by this job

Comprehensive benefits

Annual incentive bonus

Paid time off (PTO)

Job summary

Wells Enterprises, a Ferrero Company, is seeking a Manager of Marketing Analytics in Chicago to lead data-driven brand and insights work for the U.S. portfolio. You will analyze Circana/NIQ, panel and POS data, translate findings into clear recommendations, and partner with data teams to inform strategy.

The role covers brand analytics, portfolio optimization, innovation sizing, and marketing effectiveness. Collaboration across teams and external suppliers is core to the role.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field is required.
• Five+ years of experience in marketing analytics, category analytics, consumer analytics or related CP G analytics role.
• Experience with a consumer packaged goods manufacturer and managing external analytics suppliers.
• Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
• Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift and sales lift.
• Advanced Excel and PowerPoint skills.
• Able to perform light-to-moderate scan and panel analyses and manage external suppliers.
• Ability to manage multiple projects and priorities independently.

Responsibilities

• Lead Brand and Market Analytics to assess performance, buyer behavior, and market trends using Circana/NIQ, panel, POS data and A/B tests.
• Conduct Total U.S. portfolio analyses for SKU health, incrementality and cannibalization; translate outputs into portfolio implications.
• Perform innovation sizing and post-launch analyses to assess demand, adoption, trial, and portfolio impact.
• Support marketing measurement plans including MMM, brand lift, sales lift, and test-and-learn studies; present clear insights to stakeholders.
• Develop and maintain behavioral brand health trackers and ensure consistent application over time.
• Manage external analytics suppliers for advanced studies and oversee project scope, timing, budget and quality.

Skills

Analytical problem solving

Data interpretation

Project management

Supplier management

Analytical storytelling

Education

Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or related field

Advanced degree preferred

Tools

Circana

NIQ

Excel

PowerPoint

Job description

Wells Enterprises, a Ferrero Company, is seeking a Manager of Marketing Analytics in Chicago to lead data-driven brand and insights work for the U.S. portfolio. You will analyze Circana/NIQ, panel and POS data, translate findings into clear recommendations, and partner with data teams to inform strategy.

The role covers brand analytics, portfolio optimization, innovation sizing, and marketing effectiveness. Collaboration across teams and external suppliers is core to the role.