Senior RTD Brand Activation Lead - Hybrid/Remote

GALLO; Chicago (IL); Hybrid; USD 151,000 - 227,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

GALLO is seeking a Senior Brand Activation Manager, RTD, to transform brand strategy into retail and on-premise programs that drive measurable sales. You will connect with Business Unit, Sales, Marketing, and Commerce teams to deliver end-to-end activation.

The role requires 8+ years in marketing, sales, or distributor management, experience in RTD/beer, and up to 50% travel. Hybrid/in-office options across select U.S. locations are available.

Qualifications

• Bachelor's degree plus 8 years of marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer Industry.
• Willingness to travel up to 50% of the time by automobile and air travel for market visits and meetings.
• Travel to offices/sites for onboarding up to 5% of the time, with or without accommodation.

Responsibilities

• Translate brand plans into actionable field strategies and ensure teams have tools and messaging needed to succeed.
• Lead commercialization and activation of priority brands and major initiatives from strategy through execution.
• Develop sales programming, POS materials, channel-specific tactics, retail hooks, and field-ready plans.

Skills

RTD Industry

Marketing Experience

Distributor Management

End-to-end PM

Education

Bachelor's degree + 8 years marketing experience

MBA + 10 years winery sales

Job description

GALLO is seeking a Senior Brand Activation Manager, RTD, to transform brand strategy into retail and on-premise programs that drive measurable sales. You will connect with Business Unit, Sales, Marketing, and Commerce teams to deliver end-to-end activation.

The role requires 8+ years in marketing, sales, or distributor management, experience in RTD/beer, and up to 50% travel. Hybrid/in-office options across select U.S. locations are available.