Hybrid/Remote RTD Brand Marketing Manager

GALLO; Dallas (TX); Hybrid; USD 125,000 - 187,000; Full time

Job summary

GALLO is seeking a Brand Marketing Manager to shape RTD brand strategies and drive growth across our spirits portfolio. You will lead cross-functional efforts across creative development, media, commerce, and experiential activations, translating consumer insights into actionable brand plans.

You will partner with sales, distributors, retailers, agencies, and internal teams, balancing short-term performance with long-term brand health while managing budgets and measuring impact.

Qualifications

• Master's degree plus 3 years marketing experience OR Bachelor's degree plus 5 years marketing experience OR Bachelor's degree plus 4 years Gallo Spirits or RTD marketing experience OR Master's plus 4 years Gallo Spirits RTD marketing experience OR High school diploma plus 7 years marketing experience.
• Experience in RTD or Beer industry.
• Brand management experience.
• Willingness to travel up to 50% to designated locations.
• Experience managing multiple external agencies across creative, media, PR and experiential.
• Strong analytical & financial acumen.

Responsibilities

• Develop and execute marketing strategies to strengthen brand equity and drive growth for RTD brands.
• Collaborate with cross-functional teams and external agencies to deliver integrated marketing plans across creative, media, commerce, experiences, social content and partnerships.
• Translate consumer and market insights into actionable recommendations aligned with brand strategy.
• Own business reviews, brand planning, agency management, measurement and go-to-market execution.
• Analyze performance, manage budgets, and recommend marketing mix decisions balancing short-term results with long-term brand health.

Skills

Brand management

Marketing strategy

Analytics

Cross-functional collaboration

Communication skills

Travel readiness

Education

Master's or Bachelor's in Marketing/Business

Bachelor's in Marketing/Business

Job description

GALLO is seeking a Brand Marketing Manager to shape RTD brand strategies and drive growth across our spirits portfolio. You will lead cross-functional efforts across creative development, media, commerce, and experiential activations, translating consumer insights into actionable brand plans.

You will partner with sales, distributors, retailers, agencies, and internal teams, balancing short-term performance with long-term brand health while managing budgets and measuring impact.