Senior Brand Activation Manager — RTD & Retail Growth

GALLO; Modesto (CA); Hybrid; USD 151,000 - 227,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Access to an employee wine shop

Job summary

GALLO is seeking a Senior Brand Activation Manager for Ready-To-Drink products. The role sits at the brand side, connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce to translate priorities into retail and on-premise activation programs with measurable impact.

You will lead cross-functional commercialization from strategy through in-market execution, support annual planning, and represent BU strategy across the commercial organization, traveling

Qualifications

• Bachelor's degree and 7+ years in marketing, sales or distributor management with increasing responsibility.
• Willing to travel up to 50% for market visits and meetings.
• Must be 18 years or older.

Responsibilities

• Translate brand priorities into compelling retail and on-premise activation programs.
• Lead commercialization of sales launches from strategy to in-market execution.
• Align cross-functional teams around priorities and success measures.
• Represent BU strategy across the commercial organization and support planning.

Skills

Marketing

Sales

Distributor management

Project management

Education

Bachelor's degree

Master's degree

High school diploma

Job description

GALLO is seeking a Senior Brand Activation Manager for Ready-To-Drink products. The role sits at the brand side, connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce to translate priorities into retail and on-premise activation programs with measurable impact.

You will lead cross-functional commercialization from strategy through in-market execution, support annual planning, and represent BU strategy across the commercial organization, traveling