Brand Manager, RTD Growth & Innovation (Hybrid/Remote)

GALLO; Modesto (CA); Híbrido; USD 137.000 - 206.000; Jornada completa

Descripción de la vacante

GALLO is seeking a Brand Manager for Portfolio Growth to drive innovation from concept to launch across RTD products. You will translate brand strategy and insights into new products and experiences, leading multiple workstreams with cross-functional teams to balance consumer appeal, costs, and feasibility.

You will partner with Marketing and Sales to craft strategies, develop briefs, and build compelling business cases, while ensuring alignment with senior leaders on risks and next steps.

Formación

• Master's or Bachelor's degree with progression in marketing/innovation.
• Experience in RTD or beer industry is required.
• Ability to influence management and lead cross-functional teams.

Responsabilidades

• Lead innovation initiatives from opportunity identification through commercialization.
• Manage multiple innovation workstreams: liquids, packaging, graphics, and formats.
• Collaborate with Marketing and Sales to build strategies and sell-in materials.
• Communicate recommendations and risks to stakeholders and senior leaders.

Conocimientos

Brand marketing experience

RTD or beer industry experience

Cross-functional influence

Excellent communication skills

Ability to manage competing priorities

Travel 25% of the time

Travel for onboarding up to 5%

Educación

Master's degree + 5 years marketing/innovation

Bachelor's degree + 7 years marketing/innovation

High school diploma + 10 years marketing/innovation

Descripción del empleo

GALLO is seeking a Brand Manager for Portfolio Growth to drive innovation from concept to launch across RTD products. You will translate brand strategy and insights into new products and experiences, leading multiple workstreams with cross-functional teams to balance consumer appeal, costs, and feasibility.

You will partner with Marketing and Sales to craft strategies, develop briefs, and build compelling business cases, while ensuring alignment with senior leaders on risks and next steps.