Senior Brand Manager, RTD/Beer – Growth & Experiential

GALLO; Chicago (IL); Remote; USD 151,000 - 227,000; Full time

Job summary

GALLO is seeking a Senior Brand Manager, RTD/Beer, to shape strategy and oversee brand growth in a multi-brand portfolio. You will own the full brand journey, aligning insights, innovation, communications, and go-to-market plans to win with consumers and customers.

The role requires leading brand planning, managing budgets, and collaborating with Sales, Finance, and agencies to deliver measurable results. Travel up to 50% may be required.

Qualifications

• Master's degree or bachelor's with marketing/communications experience.
• Beer, RTD or spirits industry experience.
• Brand management experience.
• Experience presenting to top management and boards.
• Experience managing multiple agency partners across creative, media, PR and experiential.
• Travel up to 50% in-market for job duties.

Responsibilities

• Shape strategy, growth and performance of assigned RTD/Beer brands.
• Own the full brand journey linking insights, innovation, comms, GTM strategy and financials.
• Lead strategic brand planning and manage P&L and A&P budget.
• Collaborate with Sales, Finance, regional teams, and agencies to translate strategy into programs.
• Bring brands to life through experiential marketing, sponsorships, media and consumer engagement.

Skills

Brand management

Marketing strategy

Leadership

Presentation skills

Travel up to 50%

Education

Master's degree

Bachelor's degree

High School Diploma

Tools

MS Word

MS PowerPoint

MS Excel

MS database

IRI

Brio

Spectra

Job description

GALLO is seeking a Senior Brand Manager, RTD/Beer, to shape strategy and oversee brand growth in a multi-brand portfolio. You will own the full brand journey, aligning insights, innovation, communications, and go-to-market plans to win with consumers and customers.

The role requires leading brand planning, managing budgets, and collaborating with Sales, Finance, and agencies to deliver measurable results. Travel up to 50% may be required.