RTD Brand Leader: Growth, P&L & 360 Campaigns

GALLO; Modesto (CA); Híbrido; USD 137.000 - 206.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

competitive compensation

perks

culture that supports your well-being

medical and dental coverage

401k plans

profit sharing

pet insurance

company holidays

access to an employee wine shop

more!

Descripción de la vacante

GALLO is seeking a strategic, data-driven marketing leader to shape and execute our RTD/beer brand strategy across multiple US locations. You will drive annual plan development, oversee budgets, and steer cross-functional teams including agencies to deliver campaigns that grow brand equity and share.

You will own performance metrics, manage investments, and partner with sales and regional teams to optimize ROI while mentoring junior marketers and expanding brand capabilities across the

Formación

• Master's degree plus 5+ years marketing, media, or communications with increasing responsibility.
• Bachelor's degree plus 7+ years marketing, media, or communications with increasing responsibility.
• Bachelor's degree plus 5 years Gallo Spirits or RTD marketing experience with increasing responsibility.
• Master's degree plus 5 years Gallo Spirits or RTD marketing experience with increasing responsibility.
• High school diploma or equivalency plus 7 years marketing, media, or communications experience.

Responsabilidades

• Shape strategic brand plans by uncovering insights across consumers, customers, channels, and competitors.
• Lead cross-functional teams and agencies to turn insights into campaigns and integrated media strategies.
• Manage the brand's P&L, A&P, and go-to-market investments with KPI tracking and ROI analysis.
• Collaborate with sales, distributors, and marketing to bring brand strategy to life across channels.

Conocimientos

RTD/Beer industry experience

Brand management experience

Analytical & financial acumen

Excellent written & verbal comms

Travel up to 50%

Educación

Master's degree + 5 years marketing/communications

Bachelor's degree + 7 years marketing/communications

Bachelor's degree + 5 years Gallo Spirits/RTD marketing

Master's degree + 5 years Gallo Spirits/RTD marketing

High school diploma + 7 years marketing experience

Herramientas

IRI/Circana data systems

Descripción del empleo

GALLO is seeking a strategic, data-driven marketing leader to shape and execute our RTD/beer brand strategy across multiple US locations. You will drive annual plan development, oversee budgets, and steer cross-functional teams including agencies to deliver campaigns that grow brand equity and share.

You will own performance metrics, manage investments, and partner with sales and regional teams to optimize ROI while mentoring junior marketers and expanding brand capabilities across the