Senior Retention Marketing Lead — Email, SMS & CRM Growth

AG Jeans; South Gate (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

AG Jeans is seeking a Senior Retention Marketing Manager to lead Email and SMS marketing within the Brand’s E-commerce Division. This role reports to the Head of E-commerce and owns the channel to drive growth, retention and ROI.

The ideal candidate is analytical, creative, and strategic, with deep experience in CRM, Email, and SMS. Based in South Gate, CA, this full-time, in-person position requires leadership across data-driven campaigns, technology stacks, and cross-functional collaboration.

Qualifications

• 5-7+ years of experience in email and retention marketing, CRM and SMS.
• Proven track record growing Email, SMS and retention initiatives.
• Strong data-driven, analytical mindset with attention to detail.
• Apparel industry experience is a plus.

Responsibilities

• Own and manage the division’s Email and SMS marketing channel including strategy, implementation, execution, optimization, creative and analysis
• Manage the technology and partner stack for Email, Chat and SMS
• Forecast the Channel’s business and build a growth strategy to increase revenue, traffic, list size, customer retention and conversion
• Oversee the email production, send cadence, email/SMS/chat touchpoints, QA, testing and creation process
• Translate data into insights: build, monitor, track and report email and SMS marketing KPI's
• Own and develop the department’s email and SMS marketing content calendar
• Develop a CRM success strategy in areas of purchase frequency, acquisition, customer lifetime value and ROI
• Stay up to date with best practices, industry trends, compliance and new technology

Skills

Email marketing

Retention marketing

CRM

SMS marketing

Data-driven

Analytical

Communication skills

Collaboration

Public speaking

Tools

Shopify

Klaviyo

Attentive

Job description

AG Jeans is seeking a Senior Retention Marketing Manager to lead Email and SMS marketing within the Brand’s E-commerce Division. This role reports to the Head of E-commerce and owns the channel to drive growth, retention and ROI.

The ideal candidate is analytical, creative, and strategic, with deep experience in CRM, Email, and SMS. Based in South Gate, CA, this full-time, in-person position requires leadership across data-driven campaigns, technology stacks, and cross-functional collaboration.