Lifecycle Marketing Lead — SMS & Email

BRUNT Workwear; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Job summary

BRUNT Workwear in North Reading, MA, is hiring a Retention Marketing Manager to own the lifecycle marketing program across SMS and Email, building flows and segmentation that move customers from first purchase to loyalty. You’ll architect multi-step journeys with a focus on revenue, engage with data, and drive deliverability, audience growth, and conversion.

This role blends creativity with analytics in a fast-paced environment.

Qualifications

• 2–3+ years of hands-on retention marketing experience.
• Deep, hands-on expertise in Klaviyo and Postscript (or comparable ESP/SMS provider).
• Comfortable writing HTML/CSS and Liquid templating to personalize content.
• Strong Excel skills for pivot tables and dashboards.
• Strong command of customer segmentation and data-driven messaging.
• Experience with A/B testing and analytics.

Responsibilities

• Own and build SMS and Email flows in Klaviyo and Postscript, collaborating with the Email Marketing Associate and creative team on execution.
• Act as BRUNT’s subject matter expert in SMS and Email, tuning the calendar to prioritize campaigns that drive revenue and engagement.
• Lead copy/design decisions and run monthly A/B testing across campaigns, tracking results for internal reporting.
• Build and maintain advanced customer segments from behavioral, transactional, and lifecycle data to power messaging.
• Collaborate cross-functionally with Acquisition, Operations, Product, Creative, Analytics and Loyalty teams.

Skills

Klaviyo

Postscript

HTML/CSS

Liquid templating

Excel

Segmentation

A/B testing

Tools

Klaviyo

Postscript

Shopify

Rivo

Job description

BRUNT Workwear in North Reading, MA, is hiring a Retention Marketing Manager to own the lifecycle marketing program across SMS and Email, building flows and segmentation that move customers from first purchase to loyalty. You’ll architect multi-step journeys with a focus on revenue, engage with data, and drive deliverability, audience growth, and conversion.

This role blends creativity with analytics in a fast-paced environment.